Principal Consultant, Director

Chai Lee Fong

  • HRDC TTT Certified Trainer
  • Master of Social Science in Counselling, University of South Australia
  • Bachelor of Commerce in Marketing Management, University of Otago, New Zealand

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Lifeskills Institute Malaysia

Lifeskills Institute Singapore

About Me

Chai Lee Fong is an experienced multicultural talent management consultant and executive coach with a proven track record in the industry. Currently serving as the Principal Consultant with Lifeskills Institute, Singapore and the Managing Director of Lifeskills Institute, Malaysia
overseeing the consultancy and training projects clients in the region. Before joining Lifeskills, she held the role of Regional Training Advisor for one of the largest insurance companies where she played a pivotal role in enhancing the skills and capabilities of the sales force. In addition to her talent development expertise, Lee Fong runs a private counselling practice.

Before her tenure with the insurance company, Chai Lee Fong excelled as the Business Development Manager at the Singapore Training and Development Association (STADA). Notably, she led a major project subsidized by
International Enterprise (IE) Singapore, overseeing a Human Resource Development market research initiative in Shanghai. Her responsibilities encompassed the recruitment of researchers and trainers in Singapore, Malaysia, and China, providing HRD consultancy services, and designing training programs tailored for the Asia.

With a career spanning over 20 years in coaching and talent management, Lee Fong brings with her a wealth of experiences and expertise in this critical area of human resources development. She has trained many individuals in diverse areas such as customer service, effective selling skills, mentoring, leadership development, personal effectiveness, mental health and stress management, organizational effectiveness, team effectiveness, talent management etc.

Lee Fong has had the privilege of working with prestigious clients including AIA (Singapore and Malaysia), Antolin (Global South), Asahi Kasei (Singapore), Bank of China (Malaysia), Bank of Singapore, Boehringer Ingelheim (Malaysia and Thailand), Byte Dance (Malaysia), Citibank (APAC), Crimson Logic (China, Malaysia, Singapore), Cushman and Wakefield (APAC), DHL ITS (Asia), Embraer Asia Pacific (Asia), Evonik (SEA), ExxonMobil (Malaysia and Singapore), Fujifilm (APAC), Great Eastern Financial Advisor (GEFA, Singapore), Harley Davidson (Singapore), Health Promotion Board, Singapore, HSBC, INSEAD (Singapore), Jones Lang LaSalle (Asia), Kyowa Kirin (China), Ministry of Law (Singapore), MSD (APAC), Molnlycke (Dubai, Malaysia, and Sweden), National University of Singapore, Lee Kuan Yew School of Public Policy (Singapore), Pico (Asia), Pfizer (ASEAN), Prudential Singapore, Home Team Singapore,
Sport Singapore, Swarovski Singapore, Symrise Singapore, Walton International Group (S), among others.

Lee Fong holds certifications that underscore her commitment to excellence. She is a certified Coach approved by International Coaching Federation (ICF), certified Outdoor Experiential Trainer by Singapore Training and Development Association (STADA), certified Master trainer Advanced Behavioral, Career and People Development Consultant by The Institute for Motivational Learning (IML), USA (using DISC and PeopleKeys), certified Master trainer for Stress Management Consultant by IML, USA, The Leadership Challenge Certified Facilitator by Wiley, USA, Certified Extraordinary Leader, Extraordinary Coach, Elevating Feedback, Inspiring Leader and Leadership Levers Trainer by Zenger Folkman, USA.

She is well-versed in various personality profiling and 360 leadership tools, including Gallup’s Strength Finder, Harrison Assessment, LPI (Leadership Practices Inventory). She is also certified by the Malaysian Insurance Institute (MII) for BAMC training, Registered Financial Planning trainer for Module 1 & Module 2.

In addition to her professional achievements, Lee Fong holds a Bachelor of Commerce in Marketing with the University of Otago, New Zealand, and a Master of Social Science in Counselling from the University of South Australia, Adelaide.

As a grassroots leader, she places high value on love, loyalty and justice. Her authentic servant leadership style is evident in her multiple roles within the community. With “Individualisation” as her top Strength Finder’s strength, she possesses the innate ability to recognize strengths in others and empower them by fanning into flame the gifts in them. Her clients fondly call her, “gypsy fortune teller”.

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